OBJECTIVE: The holiday season can quickly turn stressful, with endless to-do lists from hosting to gift shopping. As a Sam’s Club member, the goal was to transform the holidays from overwhelming to inspiring. Sam’s Club wanted to be the go-to destination for all things holiday—offering members exclusive, seasonal products and making it a one-stop shop for all their hosting and gifting needs.

CREATIVE STRATEGY: We developed a series of creative storylines tailored to different holiday scenarios, using a curated selection of Sam’s Club products as the foundation. From the elegant hostess preparing to entertain, to a cozy, intimate family celebration, each narrative provided pro tips, tricks, and easy-to-follow guides for setting up the perfect holiday. From stunning table settings to menu planning, we positioned Sam’s Club as the ultimate resource, ensuring members could effortlessly create magical holiday moments.