ROLE: Design Director and Producer, worked closely with talented Video Production team

SPOTLIGHT SKILLS: HANDS ON • CROSS-FUNCTIONAL COLLABORATION • SIMPLIFYING WORK FLOWS • BRAND EXPRESSION • STORYTELLING

PROBLEM: Tripadvisor faced a pressing need for an updated self-service tool that clearly conveyed the value of their products to hospitality owners in a simple, relatable manner. Furthermore, there was a gap in how-to product demos that effectively showcased the steps for maximizing the benefits of these offerings, leaving users unsure of how to fully leverage their purchases.

CREATIVE STRATEGY: To address this challenge, we crafted high-impact video content that highlights the relatable value of Tripadvisor’s products while providing clear, step-by-step demos for new users. Each video integrates vibrant branding, engaging color palettes, and intuitive UI illustrations to enhance understanding. By weaving compelling storylines throughout the demos, we transformed the information into relatable narratives, making it easier for hospitality owners to connect with the content and fully realize the advantages of their Tripadvisor products.