ROLE: Design Director and Producer, worked closely with talented Video Production team


SPOTLIGHT SKILLS: HANDS ON • CROSS-FUNCTIONAL COLLABORATION • SIMPLIFYING WORK FLOWS • BRAND EXPRESSION

OBJECTIVE: Tripadvisor aimed to produce engaging video content featuring hospitality owners from hotels and restaurants around the globe. These insightful interviews explored the critical role of customer reviews in shaping their business reputations and driving success. This compelling content was showcased on the Power of Review landing page, highlighting real stories that resonate with both industry professionals and consumers.

CREATIVE STRATEGY: We will curate a diverse range of hospitality owners, capturing their authentic stories about the impact of customer reviews on their business reputations. Each video will blend personal insights with engaging visuals that reflect the unique atmosphere of their establishments. To maximize reach and engagement, we’ll promote the content through social media, encouraging viewers to share their thoughts using a dedicated hashtag, positioning these owners as thought leaders while fostering a vibrant community around the importance of customer feedback.