Power of Reviews
ROLE: Creative Lead
CONTRIBUTORS: Marketing Strategy, Growth Marketing, Engineering, Translation, B2B media, Analytics
SPOTLIGHT SKILLS:
HANDS ON • CROSS-FUNCTIONAL COLLABORATION • SIMPLIFYING WORK FLOWS • BRAND EXPRESSION
FIGMA: Prototype of process and concepts
SUCCESS METRICS: 10% increase in average duration of a normal product page,
30 sec increase of page view, due to engagement with video content of the page
KEY TAKEAWAYS: More content (video and product education blog posts) relevant to subject of the landing page
OBJECTIVE: In 2022, Tripadvisor celebrated its 1 billionth review, prompting reflection and guidance for travelers. The Hospitality B2B team seized the moment to launch a campaign positioning Tripadvisor for Business as the leader in hospitality reputation management. The campaign showcased top-tier tools, educated business owners on their benefits, and delivered valuable content to drive recovery and growth.
CREATIVE STRATEGY: The solution is to create a space with content that educates and inspires hospitality owners to leveraging Tripadvisor reviews to enhance their online reputation, key to driving growth in 2022 and beyond.
Check out the Owner interview videos produced as special content for this landing page.
