Tripadvisor for Business
ROLE: Creative Lead
CONTRIBUTORS: Marketing strategy, Growth marketing, Content, Product, Engineering, SEO, Translation, Analytics and Social
SPOTLIGHT SKILLS:
HANDS ON • CROSS-FUNCTIONAL COLLABORATION • SIMPLIFYING WORK FLOWS • BRAND EXPRESSION • SCALING
SUCCESS METRICS: SEO google search ranking improved from #15 to #5 and YoY traffic increased by 150%
OWNER FEEDBACK: “clean, well-organized, and easy to navigate” and success stories section of the website is a popular page and gave re-assurance that Tripadvisor can provide value to a variety of business types.
PROBLEM: Tripadvisor lacked a comprehensive B2B platform, causing hospitality owners confusion about products offered and their synergies. Its marketing capabilities were limited in generating awareness, distributing content, and improving A/B testing and organic search visibility. The goal was to modernize lead generation to better attract and nurture prospects.
CREATIVE STRATEGY: The solution was to create a comprehensive marketing ecosystem that unifies Tripadvisor for Business under the "One Tripadvisor" brand. This new design will replace outdated visuals, delivering seamless customer journeys across the marketing funnel with both paid and organic strategies. The focus is on building and optimizing a robust marketing engine, integrating SEO, CRM, lead collection, A/B testing, paid media, tracking, and attribution for streamlined data flow and improved accuracy.
Check out the product video created as supporting content
